站位城市文化 呈现广府专属椰子鸡美学
凤园椰珍于2013年成立，是广州自己的椰子鸡品牌。历经十多年的发展，凤园椰珍一直感恩广州市场一直以来的支持与眷顾，以广州椰子鸡品牌为傲。为了带给广州乃至全国消费者更好的用餐体验，通过对产品、服务等方面不断地钻研与探索，品牌充分地将广州美食文化与椰子鸡产品进行融合与创新，塑造出极具自身专属性的产品矩阵。
至道品牌于2024年携手凤园椰珍，为其提供全方位的品牌升级服务。我们从品牌文化塑造入手，将广府文化与椰子鸡文化进行交融创新。通过从文化力、颜值力、表达力、感知力、爆品力全方位五力塑造，让品牌在面对崭新的市场环境，依然具备竞争力。本次升级打造过程中，我们除了文化美学塑造外，更为凤园椰珍品牌的全新空间进行设计，通过品牌元素的前置植入，以品牌理念带动空间设计，让顾客到凤园椰珍消费，能有全新的、多维的、立体的品牌感知，通过全新的视觉与服务，帮助凤园椰珍快速锚定当下目标消费群里心智。
至道品牌于2024年携手凤园椰珍，为其提供全方位的品牌升级服务。我们从品牌文化塑造入手，将广府文化与椰子鸡文化进行交融创新。通过从文化力、颜值力、表达力、感知力、爆品力全方位五力塑造，让品牌在面对崭新的市场环境，依然具备竞争力。本次升级打造过程中，我们除了文化美学塑造外，更为凤园椰珍品牌的全新空间进行设计，通过品牌元素的前置植入，以品牌理念带动空间设计，让顾客到凤园椰珍消费，能有全新的、多维的、立体的品牌感知，通过全新的视觉与服务，帮助凤园椰珍快速锚定当下目标消费群里心智。
Founded in 2013, Fung Yuen is a coconut chicken brand native to Guangzhou. After more than a decade of development, Fung Yuen has always been grateful for the continuous support and favor of the Guangzhou market and takes pride in being a Guangzhou - based coconut chicken brand. In order to provide consumers in Guangzhou and across the country with a better dining experience, through continuous research and exploration of products and services, the brand has fully integrated and innovated Guangzhou food culture with coconut chicken products, creating a highly exclusive product matrix.
In 2024, Itari Brand joined hands with Fung Yuen to provide it with comprehensive brand upgrading services. We started with shaping the brand culture, integrating and innovating Cantonese culture with coconut chicken culture. Through the all - round shaping of five aspects: cultural power, visual appeal, expressiveness, perception, and the power of blockbuster products, the brand remains competitive in the new market environment. During this upgrading process, in addition to shaping cultural aesthetics, we also designed a brand - new space for Fung Yuen.
In 2024, Itari Brand joined hands with Fung Yuen to provide it with comprehensive brand upgrading services. We started with shaping the brand culture, integrating and innovating Cantonese culture with coconut chicken culture. Through the all - round shaping of five aspects: cultural power, visual appeal, expressiveness, perception, and the power of blockbuster products, the brand remains competitive in the new market environment. During this upgrading process, in addition to shaping cultural aesthetics, we also designed a brand - new space for Fung Yuen.
