Under the joint efforts of KUMO and Zhongchuang Zhidao, KUMO avoided market barriers and opened a popular store across the internet, attracting many young people to check in. Within one year, it rapidly expanded and spread, becoming a well-known dessert internet celebrity in the city of Magic. Zhongchuang Zhidao is assisting KUMO KUMO in creating a new brand era. With a brand image and temperament that exudes a sense of luxury, the cheesecake with a "dense" texture is entering major cities with strong capabilities. Nowadays, there is a hot phenomenon of queuing for more than four hours within a hundred meters, which once became the "Hermes" of cheesecake. KUMO is derived from the Japanese pronunciation of "cloud", so the brand selects European natural pasture milk, Australian cream cheese, French AOP certified butter, and Hokkaido origin wheat flour to make cheesecake with a cloud like texture. The use of premium oranges in the warm color scheme is the main theme to express special craftsmanship concepts such as hot baking and eating while hot. The classic and elegant deep brown collides with trendy symbols, bringing a warm and joyful visual experience to everyone.