In the face of such an industry leader brand from a long time ago, understanding the opportunities and reasons for brand upgrading work at the beginning of the project has become the primary task. We found that if we do not think from the perspective of scene revolution, it is easy to fall into the solidified logic of previous product thinking. Therefore, the focus of this upgrade is the dual adjustment of culture and vision. We hope to retain the characteristics of a long time ago and become a classic. At the same time, we will innovate on the basis of retaining brand equity and find a new symbol for the brand. In this case, we have made multi-dimensional adjustments to the brand from a long time ago, from brand perception to symbol, from product experience to space shaping, and comprehensively enhance the overall brand experience from many aspects.