In the fierce competition of the tea market, how can the new Chinese fresh milk tea brand "ShanYe Tea" break through the siege? The brand must innovate in product details and cultural depth. "ShanYe Tea" relies on the cultural heritage of Hangzhou and successfully stands out in the market through unique product concepts and cultural shaping.

The first store was established in Hangzhou. Adhering to the pursuit of natural beauty, we carefully select natural tea leaves from the mountains and use the ice-bock process to refine the fresh milk source, ingeniously combining the natural charm with modern technology, and devoting ourselves to the art of brewing every cup of milk tea. The entire series implements the concept of 0 additives, resolutely abandons coffee milk, non-dairy creamer and flavors, and persistently pursues the original fragrance and pure charm of tea. Every drop of Shanshan Buye milk tea condenses the profound artistic conception of mountains and rivers, and the lingering tea fragrance and milk rhyme interpret the elegant rhythm of healthy life like a poem and a painting.

The name "ShanYe Tea" is derived from the green mountain tops and the fragrance of the forests, and "Bu Ye" comes from the ancient elegant name for tea, "Bu Ye Hou". The brand name itself contains a yearning for the natural environment, conveying a natural elegance and beauty. The elements of "tea mountain nature" and "calligraphy relaxation" are cleverly combined with the brand concept to create a unique sense of relaxation for Shan Shan Buye. Through hand-painted product introduction cards, we not only strengthen the brand's traditional Chinese atmosphere, but also magnify the theme of "nature" in brand aesthetics, extending the "source of nature", "meaning of nature", "taste of nature", and "natural environment", making the Shan Shan Buye brand more vivid and lively.

The design of the brand LOGO is quite meaningful. The outer contour of the mountain shape originates from the brand's initial thinking about Longjing Mountain in Hangzhou, and the "shanshan" contained in the name strengthens consumers' perception of nature, making the brand closely connected with nature. The free and casual calligraphy font expression fits the trend of thought of young people today. This relaxed atmosphere is exactly what the tea brand hopes to convey to consumers. The same is true for color considerations. In order to convey the healthy lifestyle advocated by the brand in multiple dimensions, we try to choose colors that can be directly obtained from nature.

Based on the brand's 7 carefully selected tea bases, the design captures the uniqueness of each tea and displays its charm through hand-painted ink painting.

The selling point of "ShanYe Tea" lies in its careful selection of raw materials and strict control of quality. It uses Bingbok fresh milk, which is more expensive and tastes better, and uses purification technology to increase the protein content and body. At the same time, it abandons additives such as non-dairy creamer and flavors, focusing on providing a healthier and purer tea drinking experience.

We carefully constructed two slogans for "ShanYe Tea", "ShanYe Tea, good tea every day" and "Natural good milk, natural good tea", which perfectly integrate the freehand and natural style with the brand spirit, making the brand communication more poetic and appealing. We pay tribute to the fresh taste with trendy Chinese style, and create a new fashion with smart simplicity. Shanshan Buye shares with you the clear tea journey from nature, allowing you to taste the light dance of high-quality tea and mellow milk between your lips and teeth. We visualize the brand thinking, so that consumers can recognize and perceive the brand value at a glance, thereby establishing a deep brand impression and emotional connection, and promoting effective communication between the brand and consumers.

The spatial design of "ShanYe Tea" is inspired by nature, ingeniously integrating the elements of "Tea Mountain Nature" and "Calligraphy Relaxation". Starting from the artistic conception of "Good Tea in the Mountains", the designer creates a quiet and profound oriental atmosphere through hand-painted landscape paintings and calligraphy art. The spatial layout focuses on natural light and air circulation, and uses natural materials such as logs and bamboo weaving to strengthen the brand's respect for nature and traditional culture. Every detail, from soft lighting to exquisite tea sets, is designed to highlight the brand value - purity, harmony and natural beauty. Through this series of strategies and designs, "ShanYe Tea" not only provides high-quality new Chinese-style fresh milk tea in terms of products, but also brings consumers a new and poetic lifestyle in terms of brand culture and space experience.