打造能带货的超级菜牌
牛角是日本规模最大，知名度最高的日式烧肉品牌之一。在中国，作为烧肉品类领导者，牛角对产品形象的要求也是出奇严格。因此在牛角项目设计过程中，将食材诱惑通过光影形式展现出来，就成为了本案塑造的核心目标。
我们基于牛角产品特色，将菜牌打造成了一份日式烧肉的“产品说明书”。将食材卖点与特性，通过简单且有力的方式展现出来。还根据每种食材不同形态，为牛角量身打造了可以体现「味蕾价值」的产品图片。打开菜牌，美食与卖点一目了然，让菜牌成为了顾客与品牌沟通的有力工具。
我们基于牛角产品特色，将菜牌打造成了一份日式烧肉的“产品说明书”。将食材卖点与特性，通过简单且有力的方式展现出来。还根据每种食材不同形态，为牛角量身打造了可以体现「味蕾价值」的产品图片。打开菜牌，美食与卖点一目了然，让菜牌成为了顾客与品牌沟通的有力工具。
Gyu-kaku is one of Japan’s largest and most renowned Japanese-style roast meat brands. As a leader in the roast meat category, Gyu-kaku maintains exceptionally high standards for product presentation. Consequently, showcasing the allure of the ingredients through light and shadow has become the central goal of this project.
Drawing on the unique qualities of Gyu-kaku's products, we have transformed the menu into a "product manual." The key selling points and characteristics of each ingredient are presented in a simple yet impactful manner. For each dish, custom-tailored product images highlight its value. With the menu, both the food and its selling points are immediately clear, making it a powerful tool for customers to engage with the brand.
Drawing on the unique qualities of Gyu-kaku's products, we have transformed the menu into a "product manual." The key selling points and characteristics of each ingredient are presented in a simple yet impactful manner. For each dish, custom-tailored product images highlight its value. With the menu, both the food and its selling points are immediately clear, making it a powerful tool for customers to engage with the brand.
