松风 用现代雅致打造时尚料理美学
松风是一家为年轻人量身打造的日式料理餐厅。正如“松风”的名字一样,好似林间一缕清风徐来,给人无限清新感。与国人心中传统日料的厚重风格不同,松风的目标是将自然、简约、文艺气质融入进品牌形象。
因此在构建菜单的过程中,我们从摄影开始,就力求突出品牌质朴且有高级感的特色。充满暖意的色调…富有诗意的器皿…简约却包含着浓浓烟火气,我们通过光与影的语言,讲述了一个关于食材与技艺的故事。
Matsukaze is a Japanese-style restaurant tailor-made for young people. Just like the name "Matsukaze", it is like a breeze in the forest, giving people an infinite sense of freshness. Unlike the traditional heavy style of Japanese materials in people's hearts, Matsukaze's goal is to integrate nature, simplicity and literary temperament into the brand perception.
Therefore, in the process of building the menu, we started with photography to highlight the rustic and high-end characteristics of the brand. Warm tones... poetic utensils... simple but containing thick smoke and fire, we tell a story about ingredients and techniques through the language of light and shadow.