用艺术视角 让川菜再领时代风尚
糖水是一家味道正宗的川菜餐厅，却不是一家传统守旧的品牌。在川菜表达中融入了现代先锋艺术元素，是糖水餐厅最大的差异，也一直被大众消费者津津乐道和打卡。因此在糖水项目塑造的过程中，我们希望将品牌经营理念也能通过设计体现出来。
为此，我们在创作中进行了大胆突破，从艺术展览中汲取灵感，将糖水的菜牌变为了一场川式美食艺术大展。用艳丽而活泼的配色，具有突破性的版式表达方式，为糖水构建了传承之中亦有年轻的品牌形象。让品牌的个性与理念，在菜牌表达上继续发光，为客户赢得更多利润。
为此，我们在创作中进行了大胆突破，从艺术展览中汲取灵感，将糖水的菜牌变为了一场川式美食艺术大展。用艳丽而活泼的配色，具有突破性的版式表达方式，为糖水构建了传承之中亦有年轻的品牌形象。让品牌的个性与理念，在菜牌表达上继续发光，为客户赢得更多利润。
Tangshui is an authentic Sichuan cuisine restaurant, but not a traditional and conservative brand. Incorporating modern avant-garde art elements into the expression of Sichuan cuisine is the biggest difference of Tangshui restaurant and has always been talked about and checked in by the general consumers. Therefore, in the process of shaping the Tangshui project, we hope that the brand business philosophy can also be reflected through design. To this end, we have made bold breakthroughs in creation, drawn inspiration from art exhibitions, and turned Tangshui's menu into a Sichuan cuisine art exhibition. With bright and lively color schemes and a groundbreaking layout expression, we have built a brand image that is young while also having inheritance for Tangshui. Let the brand's personality and concept continue to shine in menu expression and win more profits for customers.
