Just Fire originated in Guangdong and is a leading brand in the nationwide "Sizzling Pot" sector. "Sizzling" is a classic cooking technique in traditional Cantonese cuisine, where the key to a perfect dish lies in precise control of the heat. Using a clay pot as the vessel, high flames are used to quickly seal in the ingredients' fresh aroma and flavors. A skilled sizzling pot chef even adjusts cooking times based on the distance between the stove and the dining table—during the serving process, the dish continues to cook in the residual heat of the pot. Only when the lid is lifted at the table does the cooking process reach its peak, and the dish is ready to be savored. Just Fire stays true to the "play with fire" concept, offering diners an authentic taste of Cantonese fire-cooked flavors.

When designing the space for Just Fire, we seamlessly integrate the brand's culture with local Cantonese characteristics. By using the brand's iconic symbols, we created a distinctive storefront strategy that ensures brand recognition during rapid expansion. In the interior design, we focused on crafting a warm, vibrant dining environment. Through careful control of lighting and color, along with a selection of furnishings that reflect Cantonese style, we incorporated brand elements into every detail, ensuring that customers feel the lively, intense "fire" atmosphere the moment they step in. Our designs always go beyond just individual store concepts. Our goal is to create a design philosophy that aligns with the brand’s tone, is replicable, and can be implemented, helping the brand grow and thrive.